There’s a big debate going on about post length, but I can firmly say that writing 4 sentences per post, or 100 words, is definitely enough.

Many people write long posts that, in the end, only get skimmed—nobody reads a long piece of text. It’s the 21st century.

People want content to be spoon-fed.

It’s better to have 10 × 100 than 1 × 1000.

And it doesn’t matter what Google says.