So, content business is probably the toughest industry known to mankind.

As there is abundance of content, and all that content just stacks up.

But there is limited amount of attention.

People don’t sit online 24/7 and read content. People’s attention and attention span is limited.

You can write 10 million word book, you can, but that doesn’t mean that anyone is going to read through it. So it’s basically waste of time and effort.

I have so much content that is basically unseen. Even this blog is mostly unread.

So why people keep stacking content that gets basically no views?

Soon the point of content will be just to create it, rather than get it seen.

Even nowadays most online content just exists without any views. When you see some content with views, it’s just the top of the top of the top of the iceberg. Most content created doesn’t get any views. And yet, people expect to make money with content. That’s just nonsense.