You don’t have to be in a niche with a blog, as people are searching for everything.

Google evaluates your blog post by post rather than the whole blog.

So, when you write freely you might accidentally hit more keywords rather than writing by keywords you’ve searched up online.

Besides, all the keywords are taken.

When people write ‘vygintas varnas’, I know they want to find me, and not somebody else.

So, it makes sense to introduce your own keyword.