When you post a video on YouTube, you get views in a matter of days or weeks, but when you write a blog, you don’t get as many views.

That’s because blogs don’t have the same recommendation flywheel.

So you can write your blog for years, and if nobody is searching for what you write about, your blog will sit without traffic most of the time.

Google doesn’t reward expression; it rewards search intent and usefulness.

If you just write to express yourself without adding value to the reader, Google will skip your blog. Actually, not Google—people will skip it.